Clariant AddWorks

For the specialty chemicals company CLARIANT and its “Polymer Additives” business unit, solobrand developed the new ADDWORKS brand. The brand ADDWORKS LXR was recently introduced as part of the new nomenclature, which was also developed jointly with solobrand.

“At AddWorks, it's all about making it easy for the customer. We want to offer solutions that work and meet the requirements of our customers in order to contribute to their success”, says Ernesto Dongiovanni, Marketing Manager Polymer Additives, Clariant.

solobrand also carried out global trademark research in the project in order to make global use as risk-free as possible.

About the company:
CLARIANT is a global leader in specialty chemicals with headquarters in Muttenz near Basel / Switzerland. As of December 31, 2012, the company employed a total of 21,202 people. In the 2012 financial year, Clariant achieved sales of CHF 6.038 billion with its continuing operations.

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