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The current market research dossier revolves around the "brand". solobrand owner Carsten Mohr reports on everyday life in the naming business.

solobrand at DRadio Wissen

solobrand founder Carsten Mohr in an interview with DeutschlandRadio Wissen on the subject of "Name inventors - the name makes the product". There are some exciting stories to be heard from the work environment and key topics of the naming process.