Clariant AddWorks

Für das Spezialchemie-Unternehmen CLARIANT und dessen Business Unit „Polymer Additives“ entwickelte solobrand die neue Marke ADDWORKS. Im Rahmen der ebenfalls gemeinsam mit solobrand entwickelten neuen Nomenklatur wurde auch jüngst die Marke ADDWORKS LXR eingeführt.

„Bei AddWorks dreht sich alles darum, es für den Kunden einfach zu machen. Wir wollen Lösungen bieten, die funktionieren und den Anforderungen unserer Kunden entgegenkommen, um einen Beitrag zu deren Erfolg zu leisten“, sagt Ernesto Dongiovanni, Marketingleiter Polymer Additives, Clariant.

solobrand führte im Projekt dabei ebenfalls weltweite Markenrecherchen durch, um die globale Verwendung möglichst risikofrei zu gestalten.

Zum Unternehmen:
CLARIANT ist ein weltweit führendes Unternehmen der Spezialchemie mit Hauptsitz in Muttenz bei Basel/Schweiz. Am 31. Dezember 2012 beschäftigte das Unternehmen insgesamt 21 202 Mitarbeitende. Im Geschäftsjahr 2012 erzielte Clariant mit seinen fortgeführten Aktivitäten einen Umsatz von 6,038 Mrd. CHF. www.clariant.com

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