Strong brands need strong ideas.

Creative team players are the basis for developing and safeguarding unique brand worlds.


Carsten Mohr, Dipl. Informationswirt (FH): Founder, Consulting & Creation
After working as a Senior Consultant in another naming agency for several years, Carsten founded his own agency "solobrand". In the past, he has accompanied numerous international clients such as Deutsche Telekom, Kraft Foods, Lufthansa Systems, Nestlé & CocaCola, RTL, Siemens, SIX, Steelcase, Swissmetal, T-Mobile and many more on their way to successful branding. In addition, he accompanied companies such as DHL, 3M or the WAZ media group in the areas of strategy, wording and image. Carsten stands for a comprehensive and holistic view of brand worlds. This is reflected in "his" team and their passionate and flexible way of working. From 2011 to 2013, Carsten also worked as co-managing director of the communications agency adaptermedia and is still responsible for brand strategy at Lauter, Leute!.

Kira Wittmeier, M.A.: Linguistic Tests & Creation
Kira holds degrees in German Studies, Romance Studies and in Music Mediation. She is not only our reliable linguistic backbone, but also oversees the important area of language tests at solobrand - so linguistic mistakes have no chance. When developing brand architectures, nomenclatures, systematics and all creative processes, your background always leads us to new approaches.

Leonard Kuhnen: Creation & Text
Leo is an Author, Copywriter, Musician, Actor and much more - a thoroughly creative person who supports us with his ideas and his ability to “think outside the box”, especially in the areas of name development, slogans and wording. His artistic approach always takes us creative steps further, especially in complex projects that call for alternative perspectives.

Kjell Vogelsang, Lawyer: Trademark Law
Born in Hanover, Kjell supports our customers with his legal expertise. He has been a resident lawyer with his own law firm in Cologne since 2003. In keeping with our philosophy, he is not a fan of blinkered thinking and likes to think outside the box when it comes to trademark law. Kjell looks after the areas of trademark law as well as copyright and competition law for solobrand clients.

Axel Boesten, Dipl.Designer & Photographer: Design
Born in Rochester, N.Y., USA, Axel studied communication design & photography in Essen. He received a scholarship at the Bauhaus in Dessau and, numerous projects and satisfied customers later, joined his team from Axel Boesten plus X to solobrand. Axel is responsible for the visual design of the solobrand developments. As an expert in corporate design, Axel is available to our customers for all matters related to the ever so important visual side of the brand.