As a subsidiary of Covestro AG, Asellion BV, based in Amsterdam, is part of the group-wide digitization strategy “Digital @ Covestro”. Asellion's platform technology offers scalable and secure software solutions that, among other things, contribute to the development of digital business models. The Covestro Direct Store is currently located on the Asellion trading platform; in the future, third-party providers and other manufacturers will also be able to have their own shop on Asellion.

The name developed by solobrand as an artificial word not only offers a high level of legal distinctiveness, but also communicates the trading platform character, the associated dynamism and the diversity of the assortment - and it is easy to pronounce internationally.

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