solobrand founder Carsten Mohr in an interview with DeutschlandRadio Wissen on the subject of "Name inventors - the name makes the product". There are some exciting stories to be heard from the work environment and key topics of the naming process. Also there: colleague Sybille Kircher of the Düsseldorf agency “NOMEN”.
You can listen to the report under the following link: Namenserfinder – DRadio Wissen
You can find more details on the website of DRadio Wissen: http://wissen.dradio.de/marketing-der-name-macht-das-produkt.39.de.html?dram:article_id=215050