solobrand founder Carsten Mohr in an interview with DeutschlandRadio Wissen on the subject of "Name inventors - the name makes the product". There are some exciting stories to be heard from the work environment and key topics of the naming process. Also there: colleague Sybille Kircher of the Düsseldorf agency “NOMEN”.
You can listen to the report under the following link: Namenserfinder – DRadio Wissen

You can find more details on the website of DRadio Wissen:

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